CEO Kaoru Kaganoi with prior global experience in McKinsey met COO Zachary Petroni, who has extensive business experience in Africa, at Safeboda and together they focused on the used car market in sub-Saharan Africa. Peach Cars has a team of over 20 people across Kenya and Japan with experience in OLX, Toyota, Jiji, Safaricom and Tokyo Marine.

Peach is pioneering a Marketplace 3.0 model by matchmaking buyers and sellers to revolutionize used car ownership in Kenya. Peach leverages its technology platform comprising of a proprietary smart engine-check IoT device, responsive web/mobile apps, automated inspection and data analysis to enable trust, transparency and customer centricity.

As the lead institutional investor in Peach, UTEC supports the company in product strategy, R&D enhancement, cross-border expansion, and strategic Go-to-market partnership with Japanese automakers.