CEO Kaoru Kaganoi, who has prior global experience with McKinsey, met COO Zachary Petroni, who possesses extensive business experience in Africa, at Safeboda. Together, they started Peach to revolutionize used car market in sub-Saharan Africa. Peach employs a team of over 40 people across Kenya and Japan, with team members having experience at notable companies such as OLX, Toyota, Jiji, Safaricom, and Tokyo Marine.

Peach is pioneering a Marketplace 3.0 model by matchmaking buyers and sellers to revolutionize used car ownership in Kenya. Peach leverages its technology platform comprising of a proprietary smart engine-check IoT device, responsive web/mobile apps, automated inspection and data analysis to enable trust, transparency and customer centricity. With over 400 cars sold, Peach is on its way to be the No. 1 digital used cars marketplace in Kenya.

As the lead institutional investor in Peach, UTEC supports the company in product strategy, R&D enhancement, cross-border expansion, and strategic Go-to-market partnership with Japanese automakers.