Our Companies
CELLORB
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- President & Representative Director：
- Fumio Suzuki
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- Vice President & Director：
- Fusuke Toyota
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- COO & Director：
- Taira Sakuma
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- Director：
- Hajime Taniguchi
COMPANY PROFILE
Empowering gaming through eSports and commerce — reating a place where everyone can have fun
Cellorb is an IP company that vertically integrates eSports and commerce, built around its core assets — the professional eSports team VARREL, the tournament and media brand TOPANGA, and the lifestyle brand +1F.
Globally, the eSports market continues to expand, with the Esports World Cup (EWC) gaining momentum and the Esports Olympics (scheduled for 2027) further accelerating the fusion of competition and entertainment. With these macro trends as a strong tailwind, Cellorb aims to build a fan base of tens of millions in Japan and abroad through events, IP expansion, and strategic business partnerships.
The Company mission is “to expand the potential of gaming worldwide and create a place where everyone can have fun.
Globally, the eSports market continues to expand, with the Esports World Cup (EWC) gaining momentum and the Esports Olympics (scheduled for 2027) further accelerating the fusion of competition and entertainment. With these macro trends as a strong tailwind, Cellorb aims to build a fan base of tens of millions in Japan and abroad through events, IP expansion, and strategic business partnerships.
The Company mission is “to expand the potential of gaming worldwide and create a place where everyone can have fun.
COMPANY STORY
Origin
In 2024, Mr. Suzuki and Mr. Toyoda, who have led Japan’s eSports scene since its early days, found a shared vision and joined forces. Tokido, one of the world’s top professional players, also joined the board, and in 2025, a former Co-CEO of Uzabase came on board. Together, these four leaders are taking the first steps toward creating a new experience where both players and fans take center stage.
Strength
Cellorb’s greatest strength lies in its vertically integrated model, which unites tournament operations, media, professional teams, and an apparel brand under one roof.
Going beyond the scope of a typical event organizer or team operator, Cellorb controls the entire value chain—from fan engagement to monetization—ensuring that the excitement of competition directly translates into business growth.
With the global momentum of international events such as the Olympics and the Esports World Cup (EWC) serving as strong tailwinds, the potential for growth through global IP expansion is immense.
Going beyond the scope of a typical event organizer or team operator, Cellorb controls the entire value chain—from fan engagement to monetization—ensuring that the excitement of competition directly translates into business growth.
With the global momentum of international events such as the Olympics and the Esports World Cup (EWC) serving as strong tailwinds, the potential for growth through global IP expansion is immense.
UTEC’s value add
Large-scale funding and overseas expansion support from the seed stage
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Leadership team with a proven track record across diverse fields
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Tokido, who won one of Japan’s largest official tournaments in 2024
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Hosting numerous eSports events that have gained significant attention both in Japan and overseas
STORY LIST UTECが投資している方々やEXIT済み企業とのインタビューを掲載しています。