VividQ Limited

  • CEO:
    Darran Milne
  • COO:
    Aleksandra Pedraszewska



Towards the mass adoption of 3D holographic display

A display using computer-generated holography technology can represent the true sense of depth as opposed to conventional AR/VR.
A key issue in holographic applications is the trade-off between computational complexity and image quality. VividQ has commercialized a software framework to solve this issue, resulting in realistic 3D displays in Head Mounted Displays (HMDs), and compact 3D-AR automobile Head-Up Displays (HUDs).



Initially founded as a data compression startup, VividQ pivoted to a software startup building commercial applications for 3D holographic displays using their patented technology, thanks to the support from Prof. Tim Wilkinson of The Centre for Advanced Photonics and Electronics, Cambridge University.


High-quality, fast and scalable implementation of computer-generated holograms, computational aberration correction technology, and GPU-enabled fast implementation.
Partnerships with major suppliers for the constituent parts required for holographic display configuration.

UTEC’s value add

Co-lead of the Seed round, support of the Seed-2 round, set-up of the APAC team, business development in the Japanese market, building relationships with Japanese academia
  • VividQ holographic display can express "the sense of depth”

  • AR HUD, one of the applications of VividQ software, superimposes information in a form that matches the object in the real world

  • VividQ team with many PhD talents from University of Cambridge, Oxford University, and so on