Vegetalia, Inc.

  • President&CEO:
    Satoshi Koike



Next-generation food and agricultural business through IT

Vegetalia, Inc., an agriculture start-up, was founded by alumni of the University of Tokyo's Executive Management Program. Their proprietary products named Field Server, allows farmers monitor and manage their farm lands by using sensors and ICT, was invented in collaboration with the National Agriculture and Food Research Organization (NARO), through their affiliated company Elab Experience. Another affiliated company, Watercell, Inc., which originated from Niigata Prefecture, Japan’s leading producer of high-quality rice, provides farmers with cloud service of farming support system called Agri Note. Through collaborative research with the University of Tokyo’s Laboratory of Plant Pathology, and the Research Center for Advanced Science and Technology, as well as NARO, Vegetalia aims at the next green revolution for the future generations.



After being certified from the University of Tokyo EMP program, the founders discussed about various food, agricultural, health and environmental issues. The founders joined hands with experts from various fields in several universities, and started the company.


Vegetalia Group’s products named Paddy Watch and Field Servers, allow farmers to monitor and manage their plants and agricultural lands by using sensors and ICT. The group also develops and delivers a cloud-based agriculture supporting system named Agrinote and plant pathology-related service. The company has an executive team including CEO and CFO with the experience of listing and managing a startup on Tokyo Stock Exchange.

UTEC value up

UTEC has supported the company by opening doors to research collaborations in universities, connections to government bodies, and providing advice on business planning and sales.
  • Corporate firm(CEO Koike)

  • Paddy field sensor "Paddy Watch"