Vegetalia, Inc.

  • President&CEO:
    Satoshi Koike



Next-generation food and agricultural business for a sustainable environment and a healthy society.

Vegetalia, Inc., an agriculture start-up, was founded by alumni of the University of Tokyo's Executive Management Program. Their proprietary product- named Field Server - allows farmers to monitor and manage their farmlands by using sensors and ICT. Field Server was invented in collaboration with the National Agriculture and Food Research Organization (NARO), through their affiliated company Elab Experience. Another affiliated company, Watercell, Inc.- from Niigata Prefecture is Japan’s leading producer of high-quality rice - provides farmers with a cloud service of farming support system called Agri Note. Vegetalia aims to achieve the next green revolution for future generations through collaborative research with the University of Tokyo’s Laboratory of Plant Pathology, and the Research Center for Advanced Science and Technology, as well as NARO.



Founder Satoshi Koike started farming after completing the Executive Management Program (EMP) at the University of Tokyo, and then discussed food, agriculture, health, and the environment with people involved in the EMP such as lecturers, graduates and experts from various fields, whose combined knowledge and expertise lead to the founding of Vegetalia in October 2010.


Vegetalia Group’s products -Paddy Watch and Field Server- allow farmers to monitor and manage their plants and agricultural lands by using sensors and ICT. The group also develops and delivers a cloud-based agriculture supporting system named Agri Note and plant pathology related services. The company’s executive team have prior experience in start ups which were listed on the Tokyo Stock Exchange.

UTEC’s value add

UTEC has supported Vegetalia by opening doors to research collaborations with universities, connections to government bodies, and providing advice on capital/business alliances.
  • Corporate firm (CEO Koike)

  • Paddy field sensor “Paddy Watch”